Smart SaaS

Monthly Archives: December 2009

SaaS Business Profile: Boomi

Company:        Boomi Started:            2000 Located:           Berwyn, Pennsylvania Geography:      Global Market:             Integration Platform-as-a-Service Products:          Boomi Widgets and BoomiRead more →

Ten Ways to Tame The High Cost Of SaaS Customer Acquisition

While walking through the exhibit area of Salesforce.com’s recent Dreamforce event in San Francisco, I was struck by large number of enterprise customers present and the low number of enterprise applications being marketed. I started to think about my experienceRead more →

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