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Company: Sonoa Systems
Started: 2005
Located: Santa Clara, California
Geography: North America, APAC
Market: Cloud Computing : Enabling technology / API Infrastructure
Products: Analytics, Management and Governance solutions for APIs, feeds and services - available as software, hardware or as a Cloud-based service
Key Customers: MTV Networks, SelectMinds, Innotas, TrueCredit, InfoNGen, ING, Warner Music Group and others.
Website: Sonoa Systems
Recent News:
Sonoa Builds the Enterprise-Class Content Policy Cloud
Cloud Management Provider Sonoa Systems Lands Deal With MTVN
I asked Chet Kapoor, Sonoa Systems Chief Executive Officer a few questions about his business and his view of the SaaS market in 2009.
Did you start out as a Software-as-a-Service company?
We started out shipping our technology on hardware appliances. Fundamentally, our software is architected like a networking device for deployment on the edge in high-scale environments. Last year we began shipping this same technology on a software virtual appliance to meet some OEM opportunities and also because more customers are in a virtualized environment. We soon saw demand for ServiceNet as an on-demand service because some customers wanted ServiceNet as a subscription-based cloud offering.
Why do your customers buy from Sonoa Systems?
We have very deep technology for very high-scale, very configurable policy enforcement. The design center for our technology is around meeting the unique challenges that enterprises, SaaS providers, or media companies find in managing APIs, feeds, and cloud services.
What do you see as the key trend emerging in the SaaS industry?
While a recession isn’t a good thing –it’s actually accelerated adoption of Cloud Computing technologies in the enterprise. We see a definite pickup in adoption of SaaS, APIs, Mashups, and mobile apps in the enterprise. It’s a ‘survival of the fittest’ environment and business managers are under the gun to either rework costs or come up with new ways to build revenue and share. Cloud Computing is a powerful weapon to do both , and the challenge is, how do you do this and still maintain the enterprise security, compliance, and service levels? You would never use a utility service without metering and circuit breakers – enterprises are very aware that they need this function when using cloud services, feeds, and APIs.
What is your outlook for 2009?
Our outlook is very excited and we are pumped! We’ve got some great partners that embed our technology in enterprise products and we’re very excited that customers are deploying ServiceNet in the Cloud. We’ve just passed 50 customers selecting our technology, and the bottom line is that we’ll continue to work towards making it very easy to get started using our technology.
Thank you to Chet Kapoor and Raksha Varma for contributing to this profile.
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