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Company: Boomi
Started: 2000
Located: Berwyn, Pennsylvania
Geography: Global
Market: Integration Platform-as-a-Service
Products: Boomi Widgets and Boomi AtomSphere
Key Customers: Puma, Kodak, Ingres, OpenTable, Global Forex Trading, Siemens, Electronic Arts
Website: Boomi
Blog: Boomi Blog
Twitter: @Boomi
Video: Bob Moul, CEO Boomi at SIIA \’09
Recent News:
Taleo Business Edition to Embed Boomi’s Cloud Integration Technology
Salesforce.com Community Chooses WebEx Integration as Next Boomi Widget
Boomi AtomSphere to Power Integration Services for OpSource Cloud
I asked Bob Moul, Boomi’s CEO a few questions at Dreamforce ’09, about his business and his view of the SaaS market as we move into 2010.
Did you start out as a Software-as-a-Service company?
We originally started out as an on-premise software company but completely rebuilt the company and our products as a Software-as-a-Service offering beginning in 2006.
Why do your customers buy from Boomi?
For direct customers, it’s the ease of use, no maintenance costs, affordable pay-per-connection pricing and rapid time-to-value. For our ISV partners, we remove a huge sales barrier, increase their win rate and sales velocity as well as speeding up their implementations. For our Systems Integration partners, they get one centralized platform to implement and manage all of their customers and the ability to generate a recurring revenue stream.
What do you see as the key trend emerging in the SaaS industry?
Adoption of SaaS and Cloud software solutions by the enterprise - and for more than just storage and spare processing capacity. Enterprises are begging to move business applications to the Cloud, which of course requires orchestration of processes and integration of data among disparate applications and networks. Major enterprise software companies are moving to the Cloud in a big way including Microsoft, IBM, and SAP. The industry is picking up steam post economic melt-down.
What is your outlook for 2010?
With the economic recovery, the rate of SaaS and Cloud adoption will accelerate rapidly. This is the year the enterprise steps into the cloud in a major way. We are excited to be leading the way in cloud integration which we see as a key enabling technology for the rapid adoption and expansion of the cloud computing industry. At Boomi, we are very bullish on 2010.
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