Located: Seattle, Washington
Market: On-demand Collaborative Business Software
Key Customers: BP, Chase Paymentech, Frontier Airlines, Honeywell and UCSD.
Blog: Daptiv Community
I asked Tim Low, Daptiv’s VP of Marketing a few questions about his business and his view of the SaaS market in 2009.
Did you start out as a Software-as-a-Service company?
We started out in 1997 as an on-demand project portfolio management firm. Over the last ten years Daptiv has evolved into a leading firm in the Collaborative Business Software market. Project Portfolio software helps companies to more effectively manage new product development to operations and service delivery, Daptiv’s on-demand solutions streamline employees’ day-to-day interaction and collaboration while dramatically reducing the complexity of managing multiple teams, projects and tasks.
Daptiv developed what they are calling a mid-office set of solutions that sit between traditional back-office solutions like SAP and ERP products and front-office solutions like Salesforce.com and other CRM Today, Daptiv has more than 700 customers with over 100,000 users.
Why do your customers buy from Daptiv?
Daptiv offers a wide variety of products. Our Dapitv PPM solution is ideally suited for mid-market firms with revenues between $50M – $2B in annual revenues. Daptiv PPM is attractive for vertical markets such as financial services – specifically for insurance, consumer packaged goods and higher education. Our Daptiv SMB offering was designed for small companies with 10-25 users. Daptiv SMB provides a pre-configured solution at a lower price point. Daptiv Scrum is for large firms who are developing complex applications for SAP, Oracle, Salesforce and Microsoft. The product offers over 150 pre-configured connectors, to make integration more straightforward.
Customers also like the fact that Daptiv takes about 28 days on average to implement, which provides rapid time-to-value. This ‘Subscribe-to-Live’ approach encompasses all the time associated with product provisioning, configuration and training.
Daptiv also offers an interactive user community that contains blogs, forums with best practice advice and a complete solutions library. This customer community is very useful and provides a way for Daptiv customers to connect with other users.
Lastly customers like the flexibility of the products because they are configurable and provide dashboards, custom fields and views. The Daptiv applications are easily extendable using the company’s dynamic data model.
What do you see as the key trend emerging in the SaaS industry?
As I mentioned, organizations value the time it takes to access as well as how long it takes to pay off their investment, which is why our Subscribe to Live packages are so popular.
We are also seeing a broader adoption of PPM solutions in the market as companies are looking for tools that help them better manage their organizations, especially as they try and do more with less resources.
At Daptiv we believe the maturity of the On-demand delivery model is a major trend. As more customers are deploying software on-demand they are realizing the importance of solutions that have thought through issues like security, controls and integration.
What is your outlook for 2009?
This has been a challenging year but we are seeing a strong demand globally for our solutions, in fact, more than 40% of our deals in 2009 coming from outside the United States. We have seen a lot of demand for our products in Europe, Latin America, Australia and New Zealand. More than 20 percent of Daptiv’s overall customer base is headquartered internationally, a growing percentage, as nearly 50 percent of Daptiv’s second quarter new customers are based overseas. International customers like our affordable, flexible licensing model as a primary advantage of the SaaS model, as well as ease of use and configurability for managing the various types of work and projects throughout their organizations.
We have seen a lot of pent up demand in the first half of the year. It is early but we are seeing some good signs and look forward to a strong second half of the year.
Thank you to Tim Low and Zoe Vandeveer for contributing to this profile.