Company: Cloud9 Analytics
Located: Redwood City, California
Market: On-Demand Performance Management Solutions for Sales
Key Customers: Aspect, Avaya, Beckman Coulter, Inc., Carestream Health, Inc., D&B, Jigsaw, MySpace, Rolls-Royce, Schneider Electric, Siemens Enterprise Communications, Splunk, Thermo Fisher Scientific, Thomson Reuters Healthcare
Website: Cloud9 Analytics
Community: Cloud9 User Community
I asked Swayne Hill, Cloud9 Analytics CEO a few questions about his business and his view of the SaaS market in 2010.
Did you start out as a Software-as-a-Service company?
Yes, from its inception, Cloud9 has been a 100% multi-tenant platform for performance management applications like sales pipeline management and forecasting. The company is also SAS-70 certified.
Why do your customers buy from Cloud9?
Cloud9 Analytics provides SaaS performance management applications designed for customer-facing front office functions including sales, operations, marketing, services and support. Cloud9 solutions help companies optimize revenue by providing real-time visibility into what’s changed in key management processes such as managing the sales pipeline or managing the forecast. Cloud9 solutions deliver sales leaders and executives with actionable insight into the state of their business with a single, consistent and flexible view. Unlike other business intelligence tools designed for the IT department to build Ad Hoc reports, Cloud9 provides domain-specific analytic applications delivered through a software subscription, that are immediately relevant and consumable for line-of-business users. Using Cloud9 solutions, customers report increased win rates and forecast accuracy leading directly to increased revenue.
What do you see as the key trend emerging in the SaaS industry?
As Cloud Computing platforms such as Salesforce’s Force.com, Amazon AWS, Google’s App Engine, Intuit’s IPP and others emerge for Cloud Computing development, there will be greater opportunity for ISVs to provide solutions and broaden their reach.
What is your outlook for 2010?
Cloud9 sees continued rapid expansion of SaaS business analytics, driven by trends like:
Technology: Smarter automation support for key management processes that are currently bogged down by today’s disconnected manual approaches.
Data Transparency: Businesses need to stem the flow of disappearing data from transactional systems like CRM and put that data to work on the front lines.
Economic Turnaround: The economy will expand again and business will invest in technology that creates competitive advantage – SaaS will become the model of choice with minimal upfront costs and quick time-to-value.